Harley Davidson is an iconic brand that has been around for over 100 years, with a loyal following of riders who live and breathe the Harley lifestyle. But in recent news, production stoppages have rocked the brand due to non-compliant brake lines.
Why did they halt production?
As reported by the National Highway Traffic Safety Administration (NHTSA), Harley Davidson had to halt production of certain models due to brake lines that did not meet the requirements for durability and performance. The models affected included Touring, Trike, and CVO Touring models produced between 2017 and 2020.
The NHTSA found that the recall was necessary due to the potential for brake fluid to leak from the front brake master cylinder. If this were to happen, it could cause a loss of front brake pressure, increasing the risk of a crash.
How did the recall impact?
The recall has impacted Harley Davidson’s production and sales, causing a delay in deliveries to customers and a decrease in revenue for the company. The brake line issue has also caused negative attention and concern among riders, with some even taking their bikes off the road until they can be inspected and repaired.
Harley Davidson’s response to the issue has been swift and comprehensive. The company has notified affected customers, instructed dealers to stop delivering affected units, and initiated a recall to replace the non-compliant brake lines at no cost to the customer.
The Brand’s Statement
In a statement, Harley Davidson emphasized its commitment to safety, stating, “Safety is our highest priority. We have identified a potential safety issue with certain Touring and Trike motorcycles and have taken immediate action to address it.”
What is the company known for?
The company is known for its high-quality and reliable motorcycles, and this recall is a significant blow to the brand’s reputation and image. However, Harley Davidson has taken responsibility for the issue and is working hard to rectify it in a timely and efficient manner.
Despite the production stoppage, Harley Davidson’s loyal fan base and brand reputation remain strong. The company’s customers are known for their unwavering loyalty to the brand, often riding their Harley Davidson motorcycles for decades. This incident is unlikely to change that, especially given the company’s swift response and actions to address the issue.
Other companies to recall models
It’s important to note that Harley Davidson is not the only motorcycle brand to experience safety issues in recent years. In 2019, Indian Motorcycle recalled certain models due to potential engine issues. In 2018, Yamaha had to recall certain motorcycle models due to faulty brake pads. Safety issues can happen to any brand, but it’s how a company responds that truly matters.
Moving forward, Harley Davidson will need to continue to prioritize safety and quality in all aspects of its production. The recall serves as a reminder of the importance of adhering to safety standards and regulations and the potential consequences of failing to do so.
History
Harley Davidson has a rich history and a loyal following, but the company must continue to evolve and adapt to remain relevant and successful in a constantly changing industry. This recall may be a setback, but it’s important to remember that every brand experiences challenge and must learn and grow from them.
Summary:
Harley Davidson’s production stoppage due to non-compliant brake lines is a significant issue that has impacted the brand’s reputation and sales. However, the company’s swift response and commitment to safety have shown that it takes its responsibility to riders seriously. As the company works to rectify the issue, it’s important for riders to prioritize safety and have their affected motorcycles inspected and repaired as soon as possible. Harley Davidson must continue to prioritize safety and quality to maintain its reputation and loyal following in the years to come.
The recall has impacted Harley Davidson’s production and sales, causing a delay in deliveries to customers and a decrease in revenue for the company. The brake line issue has also caused negative attention and concern among riders, with some even taking their bikes off the road until they can be inspected and repaired.
Harley Davidson has a rich history and a loyal following, but the company must continue to evolve and adapt to remain relevant and successful in a constantly changing industry. This recall may be a setback, but it’s important to remember that every brand experiences challenge and must learn and grow from them.
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